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Technical SEO audit Dubai | Technical SEO expert Dubai

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SEO Audit

Comprehensive Technical SEO Audit Services in Dubai: Unlocking Your Website’s Potential


Welcome to the digital era, where the online presence of your business is more crucial than ever. In the bustling market of Dubai, standing out among competitors requires more than just a beautiful website. It necessitates a strong foundation of technical SEO.

My name is Sameh Gamal, and I specialize in providing comprehensive technical SEO audit services in Dubai. My mission is to ensure your website not only looks great but performs exceptionally well in search engine rankings, driving traffic, and converting visitors into customers.

What is Technical SEO?

Technical SEO refers to the optimization of a website’s technical aspects to improve its ranking on search engines. It involves ensuring that a website meets the technical requirements of modern search engines with the goal of improving organic rankings. Key elements of technical SEO include crawling, indexing, rendering, and website architecture.

Why is Technical SEO Important?

  1. Enhanced Visibility: A well-optimized website is easier for search engines to crawl and index, leading to higher visibility in search engine results pages (SERPs).
  2. Improved User Experience: Technical SEO ensures that your website loads quickly, is mobile-friendly, and provides a seamless user experience.
  3. Higher Conversion Rates: By resolving technical issues, your website can perform better, offering a smoother journey from visitor to customer.
  4. Competitive Edge: In a competitive market like Dubai, a technically sound website can give you an edge over competitors who neglect these aspects.

My Technical SEO Audit Services

1. Website Crawlability and Indexability

One of the first steps in a technical SEO audit is to ensure that search engines can effectively crawl and index your website. I conduct a thorough analysis to identify and resolve issues such as:

  • Broken links
  • 404 errors
  • Redirect chains and loops
  • XML sitemap errors
  • Robots.txt file issues

2. Site Speed Optimization

A fast-loading website is crucial for both user experience and search engine rankings. I analyze and optimize:

  • Server response time
  • Image compression
  • Browser caching
  • JavaScript and CSS delivery
  • Minification of resources

3. Mobile Optimization

With the increasing use of mobile devices, having a mobile-friendly website is essential. My audit includes:

  • Ensuring responsive design
  • Mobile usability testing
  • Accelerated Mobile Pages (AMP) implementation

4. Technical On-Page SEO

Each page on your website needs to be optimized for both search engines and users. I focus on:

  • Title tags and meta descriptions
  • Header tags (H1, H2, H3)
  • URL structure
  • Canonical tags
  • Structured data (Schema markup)

5. Secure Website (HTTPS)

Security is a ranking factor, and users trust secure websites. I ensure:

  • Proper implementation of SSL certificates
  • Resolution of mixed content issues
  • Secure data transmission

6. Structured Data and Schema Markup

Implementing structured data helps search engines understand your content better, which can enhance your search visibility with rich snippets. I assist with:

  • Adding relevant schema markup
  • Testing and validating structured data
  • Monitoring for errors in Google Search Console

7. Content Duplication and Thin Content

Duplicate content can harm your rankings. I conduct a comprehensive review to identify and resolve:

  • Duplicate content issues
  • Thin content
  • Content cannibalization
  • Proper use of canonical tags

The Technical SEO Audit Process

  1. Initial Consultation: Understanding your business goals, target audience, and specific needs.
  2. Comprehensive Audit: Using advanced tools to conduct a detailed analysis of your website’s technical aspects.
  3. Report and Recommendations: Providing a comprehensive report with actionable insights and recommendations.
  4. Implementation Support: Assisting with or fully implementing the recommended changes.
  5. Ongoing Monitoring: Regularly monitoring your website’s performance and making necessary adjustments.

Why Choose Sameh Gamal for Technical SEO Audit?

  • Expertise and Experience: With years of experience in the field, I possess the knowledge and skills to handle complex technical SEO challenges.
  • Tailored Solutions: Understanding that every business is unique, I provide customized solutions that align with your specific needs and goals.
  • Transparency and Communication: Keeping you informed throughout the process with clear communication and transparent reporting.
  • Proven Results: A track record of helping businesses in Dubai enhance their online presence and achieve their digital marketing goals.

In today’s competitive digital landscape, a strong technical SEO foundation is vital for your website’s success. As a specialized technical SEO auditor in Dubai, I am dedicated to helping you optimize your website for better performance, higher rankings, and improved user experience. Let’s work together to unlock your website’s full potential and drive your business forward.

Contact me today to schedule your technical SEO audit and take the first step towards a more robust online presence.

ServiceDescriptionPrice (AED)
Website Crawlability and IndexabilityIdentifying and fixing issues like broken links, 404 errors, and XML sitemap errors.1,500
Site Speed OptimizationEnhancing server response time, image compression, and resource minification.2,000
Mobile OptimizationEnsuring responsive design, mobile usability testing, and AMP implementation.1,500
Technical On-Page SEOOptimizing title tags, meta descriptions, header tags, and URL structure.1,500
Secure Website (HTTPS)Implementing SSL certificates and resolving mixed content issues.1,200
Structured Data and Schema MarkupAdding and validating relevant schema markup for enhanced search visibility.1,800
Content Duplication and Thin ContentIdentifying and resolving duplicate content and thin content issues.1,200
Comprehensive Technical SEO AuditA full technical SEO audit including all above services with detailed reporting.3000

Arabic SEO consultant

We analyze your web page, detect existing errors and give you advice to improve search engine positioning.

We understand that you may feel overwhelmed with so many elements of SEO web positioning that influence your ranking, there are so many factors that Google takes into account that you do not know how to have them all controlled.

We will analyze your website or online store in detail, looking for changes that directly improve search engine rankings. Both in the On Page section and in the links (Part Off Page). An in-depth analysis that will allow us to optimize it to the maximum.

What is an SEO Audit?

An SEO audit consists of analyzing all aspects of a web page to detect those changes that improve the positioning in Google. These changes can be On Page, internal, such as: content optimization, structure, goals, duplications, etc., or Off Page, external to the site, such as link building analysis, review of directories, etc.

The SEO audit of our agency presents you with all the details you need to know and in a well understandable way. In our report we explain the actions and techniques to implement and what you will achieve in the short and long term. Come and join us, we want to be your best allies in the analysis of the positioning of your business.

We create the map to solve your SEO problems

The SEO audit is necessary to reach the top of Google, a website that is not optimized for Google is directly condemned to lower positions, since there will be more websites that do take these aspects into account. An important point is that we not only tell you the errors that your web project has, but we will indicate the difficulty to solve it, if you can do it yourself and if you can, how to do it. We are aware that without fully implementing the changes we propose you will not be able to do anything.


In order to fully analyze the website, our audits consist of 5 parts:

STEP 1: Study of the current situation

First of all, we will check the positioning status of the web and the degree of optimization that it currently has. Thanks to this we can achieve:

  • What are the highest priority actions?
  • Depth of changes to be made
  • Have an initial improvement recommendation plan

STEP 2: On Page SEO Audit

Here we will analyze how optimized the page is internally, as well as see the needs we have and the prioritization of the actions to be carried out, so that Google sees on our website all the factors that it takes into account when positioning our website. Thanks to this we will get:

  • See the status of our loading speed and web optimization (WPO)
  • Analyze and improve the indexing of our site
  • Have optimized meta titles and meta descriptions
  • Detect bugs and security vulnerabilities
  • Have an optimized web structure
  • Have a review of how we have our website facing Google and what changes we should implement
  • Make sure we have Google Analytics and Google Search Console properly configured and implemented.
  • Have a correct robots.txt file and web sitemap

STEP 3: Off Page SEO Audit

The link building strategy is essential to succeed in Google, due to its importance, we will analyze the link profile of the page and compare it with the sector, since depending on which market niche the web competes in, it will have a series of needs or others. . Analyzing this data we will obtain:

  • See our link profile and that of our competitors
  • Have the recommendations to get an optimized backlink profile
  • Clean our profile of SPAM links
  • Have a correct anchoring

STEP 4: Full Link Profile Analysis

For the vast majority of sectors, a brief analysis of your competition’s link profile will be more than enough, however if your competition is strong and they make a clear commitment to SEO, you will need this analysis to compare their link profile with the yours.

Here we will analyze the links of the websites of your 3 main competitors, as well as their origin, the type of link, and whether or not it transmits link juice and therefore authority. This way we can know exactly what strategy they are following and develop a more elaborate link building strategy.

STEP 5: Log analysis

For most websites, an exact optimization of Google crawling for your website will not be a substantial improvement, however if your website is medium or large and has many categorizations and zones, it will be very convenient to analyze the server logs to see exactly what URLs is visiting Google bot and develop actions later to direct this crawl where we are interested.

Here what we analyze is the difference between linked and tracked URLs, and we define 3 types of URLs:

  • Linked and untracked URLs
  • Unlinked and crawled URLs
  • Linked and crawled URLs

We will also analyze in which areas the Google bot is spending more tracking budget (For example, if it is tracking more E-commerce, blog, or other types of pages). Essential in E-commerce with more than 5,000 products and large websites.

Note: It is necessary to have web logs of at least 3 months for a correct analysis of the site, with a recommendation of 6 months. To know the duration of the logs of your website you must contact your hosting provider.

How much does a technical SEO audit cost?

The cost of a Technical SEO audit can vary widely depending on several factors such as the size and complexity of the website, the scope of the audit, the expertise of the SEO professional or agency, and the specific requirements of the client. Here’s a general breakdown of what you might expect:

Factors Influencing the Cost

  1. Website Size and Complexity:
    • Small Websites (1-50 pages): $500 – $2,000
    • Medium Websites (50-200 pages): $2,000 – $5,000
    • Large Websites (200+ pages): $5,000 – $10,000 or more
  2. Scope of the Audit:
    • Basic Audits: Focus on fundamental elements such as indexing issues, basic on-page SEO, and site speed. Costs can range from $500 to $1,500.
    • Comprehensive Audits: Include in-depth analysis of technical SEO, on-page SEO, off-page SEO, content analysis, and competitor analysis. Costs typically range from $1,500 to $5,000.
    • Enterprise-Level Audits: For very large or complex sites, often involving e-commerce or multiple subdomains. Costs can start at $5,000 and go upwards of $20,000.
  3. Expertise and Reputation:
    • Freelancers and Small Agencies: May charge less but might offer less comprehensive audits. Prices can range from $500 to $2,000.
    • Established SEO Agencies: Often charge more due to their expertise and resources, ranging from $2,000 to $10,000 or more.
    • SEO Specialists or Consultants: Highly experienced professionals may charge $1,000 to $5,000 for detailed audits.
  4. Additional Services:
    • Implementation of Recommendations: Some agencies offer to implement the audit recommendations for an additional fee.
    • Ongoing SEO Services: Monthly retainers for ongoing SEO services can range from $500 to $5,000 or more, depending on the extent of services provided.

Examples of Technical SEO Audit Packages

  1. Basic Package:
    • Cost: $500 – $1,500
    • Includes: Site crawl, basic error identification (broken links, missing meta tags), site speed analysis, and a basic report with recommendations.
  2. Standard Package:
    • Cost: $1,500 – $3,500
    • Includes: Comprehensive site crawl, in-depth error analysis, site speed optimization recommendations, mobile optimization check, HTTPS implementation check, basic competitor analysis, and a detailed report with prioritized recommendations.
  3. Advanced Package:
    • Cost: $3,500 – $10,000+
    • Includes: Full technical SEO audit, including all aspects of the standard package plus advanced features like log file analysis, detailed competitor analysis, structured data review, internal linking strategy, and possibly implementation support or consultation sessions.

How to Choose the Right Service

When selecting a service for a technical SEO audit, consider the following:

  • Expertise and Experience: Look for providers with proven experience in conducting technical SEO audits, preferably with case studies or testimonials.
  • Scope of Services: Ensure the audit covers all necessary aspects relevant to your website.
  • Customization: A good SEO audit should be tailored to your specific website and business needs.
  • Follow-up Support: Consider if you need ongoing support to implement the recommendations from the audit.

The cost of a Technical SEO audit can vary significantly, but understanding the factors that influence pricing can help you make an informed decision. Investing in a thorough audit is essential for improving your website’s performance and ensuring long-term success in the competitive online market, especially in a bustling business hub like Dubai.

How do you do a technical SEO audit?

Conducting a Technical SEO audit involves a comprehensive examination of your website’s technical aspects to ensure that it meets search engine requirements and provides a seamless user experience. Here’s a step-by-step guide to conducting a thorough Technical SEO audit:

Step 1: Crawl Your Website

Tools: Screaming Frog, Sitebulb, SEMrush

  • Perform a Site Crawl: Use a site crawling tool to analyze your website’s structure and identify issues such as broken links, duplicate content, and URL structure.
  • Check for Broken Links: Identify and fix any 404 errors or broken links that could negatively impact user experience and SEO.
  • Analyze URL Structure: Ensure URLs are clean, descriptive, and follow a consistent structure. Avoid using dynamic parameters when possible.

Step 2: Review Indexation

Tools: Google Search Console, Bing Webmaster Tools

  • Index Coverage Report: Use Google Search Console to check the Index Coverage report. Look for pages that are not indexed or have errors.
  • XML Sitemap: Ensure your XML sitemap is up-to-date, correctly formatted, and submitted to search engines. It should include all important pages and exclude those you don’t want indexed.
  • Robots.txt File: Review your robots.txt file to ensure it’s not blocking important pages from being crawled and indexed.

Step 3: Optimize Site Speed

Tools: Google PageSpeed Insights, GTmetrix, Pingdom

  • Analyze Site Speed: Use Google PageSpeed Insights to get a detailed analysis of your site’s speed. Focus on metrics like Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).
  • Optimize Images: Compress and resize images to reduce load times.
  • Leverage Browser Caching: Implement caching to speed up the loading of frequently accessed resources.
  • Minimize HTTP Requests: Reduce the number of elements on each page to minimize HTTP requests.

Step 4: Ensure Mobile Optimization

Tools: Google Mobile-Friendly Test, BrowserStack

  • Mobile-Friendly Test: Use Google’s Mobile-Friendly Test to check if your site is optimized for mobile devices.
  • Responsive Design: Ensure your site uses responsive design to adapt to different screen sizes. Test your site on various devices to ensure a consistent user experience.
  • Touch Elements and Font Sizes: Ensure that touch elements are appropriately spaced and font sizes are legible on smaller screens.

Step 5: Secure Your Site

Tools: Qualys SSL Labs, Security Headers

  • HTTPS Implementation: Ensure your site uses HTTPS to secure user data and improve SEO. If not, migrate from HTTP to HTTPS.
  • Check for Security Issues: Regularly scan your site for vulnerabilities and fix any issues. Implement security measures like Web Application Firewalls (WAF) to protect against attacks.

Step 6: Implement Structured Data

Tools: Google’s Structured Data Testing Tool, Schema.org

  • Schema Markup: Use Schema.org markup to enhance your search results with rich snippets. Implement local business schema to improve local SEO.
  • Test Structured Data: Use Google’s Structured Data Testing Tool and the Rich Results Test to ensure your markup is correctly implemented and free of errors.

Step 7: Fix Duplicate Content

Tools: Screaming Frog, Siteliner, Copyscape

  • Canonical Tags: Use canonical tags to indicate the preferred version of a page and avoid duplicate content issues.
  • Review Content: Regularly review your content to ensure uniqueness. Avoid publishing thin or duplicated content and focus on providing valuable information.

Step 8: Review Technical On-Page Elements

Tools: Yoast SEO, Moz, Ahrefs

  • Title Tags and Meta Descriptions: Ensure each page has a unique, descriptive title tag and meta description. Include relevant keywords naturally.
  • Header Tags: Use header tags (H1, H2, H3) to structure your content logically. This helps search engines understand the hierarchy of your content.
  • Alt Text for Images: Use descriptive alt text for all images to improve accessibility and SEO.

Step 9: Internal Linking Structure

Tools: Ahrefs, Moz Link Explorer

  • Link Depth: Ensure important pages are not too deep in the site structure. Ideally, they should be reachable within three clicks from the homepage.
  • Anchor Text: Use descriptive, keyword-rich anchor text for internal links. Avoid using generic terms like “click here.”

Step 10: Content Delivery and International SEO

Tools: Hreflang Tags Generator, Google Search Console

  • Hreflang Tags: Use hreflang tags to indicate language and regional targeting. This helps search engines serve the correct language version to users.
  • Local Content: Create content that resonates with the local audience. Incorporate local landmarks, culture, and events to enhance relevance.

Step 11: Log File Analysis

Tools: Screaming Frog Log File Analyzer, Splunk

  • Identify Crawl Issues: Analyze server logs to identify how search engines are crawling your site. Look for errors and ensure important pages are being crawled.
  • Optimize Crawl Budget: Ensure search engines are spending their crawl budget on important pages by eliminating unnecessary redirects and thin content.

Step 12: User Experience (UX)

Tools: Google Analytics, Hotjar

  • Core Web Vitals: Focus on improving metrics like Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).
  • Navigation: Ensure your site’s navigation is intuitive and user-friendly. Conduct A/B testing to find the most effective layout.
  • Engagement Metrics: Use tools like Google Analytics and Hotjar to track user behavior and identify areas for improvement.

A thorough Technical SEO audit is essential for maintaining a high-performing website that meets search engine requirements and provides an excellent user experience. By following the steps outlined above, you can identify and fix technical issues, optimize your site for search engines, and enhance your overall online presence. Regular audits will help you stay ahead of the competition and adapt to the ever-changing SEO landscape.

Conducting a Technical SEO audit can be complex, but the investment is worthwhile for improving your site’s visibility, usability, and performance. If you need assistance, consider consulting with SEO professionals or agencies who can provide expertise and tailored solutions.

Are SEO audits worth it?

Yes, SEO audits are definitely worth it. Here are several reasons why investing in an SEO audit can be beneficial for your website and overall digital marketing strategy:

1. Identifies Technical Issues

SEO audits uncover technical problems that might be hindering your site’s performance. Issues such as broken links, slow loading times, and improper use of redirects can significantly impact your site’s search engine rankings and user experience.

2. Improves Search Engine Rankings

By addressing the issues found during an SEO audit, you can improve your website’s ranking in search engine results pages (SERPs). Better rankings lead to increased visibility, more organic traffic, and potentially higher conversions.

3. Enhances User Experience

A well-optimized site provides a better user experience. An SEO audit helps identify and fix issues like slow load times, broken links, and poor mobile optimization, which can frustrate users and drive them away.

4. Keeps You Updated with Best Practices

SEO is constantly evolving, with search engines regularly updating their algorithms. An SEO audit ensures that your site adheres to the latest SEO best practices, keeping you competitive in your industry.

5. Increases Website Traffic

By optimizing your site based on the audit’s recommendations, you can attract more visitors. Higher traffic can lead to more leads, sales, and revenue for your business.

6. Boosts ROI

Investing in an SEO audit can yield a high return on investment (ROI). By improving your site’s SEO, you increase its visibility and organic traffic, which are cost-effective compared to paid advertising.

7. Helps with Local SEO

For businesses operating in specific regions like Dubai, an SEO audit can help optimize for local search. This includes ensuring your site is listed correctly in local directories, optimizing for local keywords, and using schema markup for local business information.

8. Provides a Competitive Edge

An SEO audit can reveal how your competitors are performing and what strategies they are using. This information can help you identify opportunities to outperform them in search rankings.

9. Improves Content Strategy

SEO audits assess the quality and relevance of your content. This can help you identify content gaps, opportunities for new content, and ways to better engage your audience.

10. Ensures Proper Indexing

An SEO audit helps ensure that all important pages on your site are properly indexed by search engines. It can identify pages that are not being indexed due to technical issues or improper use of robots.txt or meta tags.

SEO audits are a valuable investment for any business looking to improve its online presence. They provide actionable insights that can enhance your website’s performance, increase traffic, and ultimately lead to higher conversions and revenue. By regularly conducting SEO audits, you can stay ahead of the competition, adapt to changing algorithms, and ensure your website remains in optimal condition.

In summary, the benefits of an SEO audit far outweigh the costs, making it a crucial component of a successful digital marketing strategy.

How long does a technical SEO audit take?

The duration of a technical SEO audit can vary depending on several factors, such as the size and complexity of the website, the depth of the audit, and the resources available. Here’s a breakdown of what influences the time required and typical time frames for different types of audits:

Factors Influencing the Duration

  1. Website Size:
    • Small Websites (1-50 pages): Generally quicker to audit due to fewer pages and simpler structures.
    • Medium Websites (50-200 pages): Require more time to thoroughly audit each page and element.
    • Large Websites (200+ pages): Complex sites with many pages, subdomains, and intricate structures take longer to audit.
  2. Complexity of the Site:
    • E-commerce sites, sites with dynamic content, and sites with extensive multimedia elements may require more in-depth analysis and thus take more time.
  3. Scope of the Audit:
    • Basic Audits: Focus on fundamental technical SEO aspects and can be completed relatively quickly.
    • Comprehensive Audits: Include detailed analysis of technical SEO, on-page SEO, off-page SEO, content analysis, and competitor analysis, requiring more time.
  4. Tools and Resources:
    • The efficiency and capabilities of the tools used can affect the time taken. Automated tools can speed up the process, but manual checks and analysis are often necessary for thoroughness.

Typical Time Frames

  1. Basic Technical SEO Audit:
    • Duration: 1-2 weeks
    • Scope: Focuses on critical issues such as broken links, basic site speed analysis, mobile optimization, and indexing problems.
  2. Standard Technical SEO Audit:
    • Duration: 2-4 weeks
    • Scope: Includes a comprehensive site crawl, in-depth analysis of site speed, mobile optimization, security checks, structured data implementation, duplicate content identification, and review of on-page elements.
  3. Advanced Technical SEO Audit:
    • Duration: 4-8 weeks or more
    • Scope: Involves extensive analysis, including log file analysis, advanced site speed optimizations, detailed competitor analysis, comprehensive content audit, in-depth mobile and international SEO review, and technical implementation support.

Detailed Process and Time Allocation

  1. Initial Crawling and Data Collection:
    • Time: 1-3 days
    • Activity: Using tools to crawl the site and gather data on technical issues, URL structure, internal linking, and more.
  2. Indexation and Accessibility Review:
    • Time: 2-5 days
    • Activity: Checking Google Search Console, robots.txt, XML sitemaps, and ensuring proper indexing.
  3. Site Speed and Performance Analysis:
    • Time: 2-4 days
    • Activity: Analyzing site speed using tools like Google PageSpeed Insights, GTmetrix, and making recommendations for improvement.
  4. Mobile Optimization Check:
    • Time: 1-3 days
    • Activity: Ensuring the site is mobile-friendly and passes Google’s Mobile-Friendly Test.
  5. Security and HTTPS Implementation:
    • Time: 1-3 days
    • Activity: Checking SSL certificates, ensuring HTTPS is properly implemented, and scanning for security issues.
  6. Structured Data and Schema Markup Review:
    • Time: 2-4 days
    • Activity: Implementing and testing structured data to enhance SERP features.
  7. Duplicate Content and Canonicalization:
    • Time: 2-4 days
    • Activity: Identifying and resolving duplicate content issues using canonical tags and other methods.
  8. On-Page SEO Elements Review:
    • Time: 2-4 days
    • Activity: Reviewing title tags, meta descriptions, header tags, and alt text for images.
  9. Internal Linking and Site Architecture:
    • Time: 2-5 days
    • Activity: Analyzing and optimizing the internal linking structure and site navigation.
  10. Log File Analysis and Crawl Budget Optimization:
    • Time: 3-7 days
    • Activity: Analyzing server logs to understand search engine crawling behavior and optimizing crawl budget.
  11. Content Delivery and International SEO (if applicable):
    • Time: 3-7 days
    • Activity: Reviewing hreflang tags, implementing international SEO best practices, and optimizing content delivery through CDNs.

A technical SEO audit is a comprehensive and detailed process that can take anywhere from a few days to several weeks depending on the factors mentioned above. For smaller websites, a basic audit might be completed in a week or two, while larger and more complex sites may require a month or more for a thorough analysis. The investment in time and resources for an SEO audit is valuable for identifying and resolving issues that can significantly impact your site’s performance and search engine rankings. Regular audits are essential for maintaining a well-optimized website in the ever-evolving digital landscape.